Sail Scotland Brochure

About Sail Scotland

What is Sail Scotland?

Sail Scotland is the national marketing organisation for sailing and marine tourism.

What does Sail Scotland do?

Sail Scotland delivers a range of strategic marketing activities, aimed at bringing more sailing visitors to Scottish waters, in order to grow the sector and deliver benefits to members businesses and the wider economy.

This directly supports delivery of Scotland's National Tourism Strategy 2020 and Scotland's National Marine Tourism Strategy.

Who runs Sail Scotland?

Registered as a Private Limited Company (SC154190), Sail Scotland is owned and operated on a not-for-profit basis by an industry board. On a daily basis Sail Scotland is led by Chief Executive, Daniel Steel. The work of Sail Scotland is guided by a Board consisting of eight Directors from the marine industry in Scotland:

Gavin McDonagh (Chairman), Managing Director, Holt Leisure Parks
Charmian Entwistle, Director, Isle of Skye Yachts
Stephen Bennie, Director, Troon Yacht Haven
Colin Taylor, Owner, Moonshadow Yacht Charter
Mark Cameron, Manager, Ardfern Yacht Centre
Jamie Hogan, Managing Director, Inverness & Caley Marinas
Lindsey Cradock, Vice Chair, Orkney Marinas

Our History

Sail Scotland was originally set up in 1994 by the local enterprise network and based on the following objective: “To provide improved marketing and additional promotional opportunities for members of the marine industry throughout Scotland, by co-ordinating joint campaigns, particularly in markets previously beyond the financial capabilities of the majority of trade members”. 

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