What is Sail Scotland?

Sail Scotland is the national marketing organisation for sailing and marine tourism.

What does Sail Scotland do?

Sail Scotland delivers a range of strategic marketing activities, aimed at bringing more sailing visitors to Scottish waters, in order to grow the sector and deliver benefits to members businesses and the wider economy.

This directly supports delivery of Scotland's National Tourism Strategy 2020 and Scotland's National Marine Tourism Strategy, Awakening the Giant.

Who runs Sail Scotland?

Registered as a Private Limited Company (SC154190), Sail Scotland is owned and operated on a not-for-profit basis by an industry board. On a daily basis Sail Scotland is led by Chief Executive, Daniel Steel. The work of Sail Scotland is guided by a Board consisting of eight Directors from the marine industry in Scotland:

Gavin McDonagh (Chairman), Managing Director, Holt Leisure Parks - BIOGRAPHY
Charmian Entwistle, Director, Isle of Skye Yachts - BIOGRAPHY
Stephen Bennie, Director, Troon Yacht Haven
Colin Taylor, Owner, Moonshadow Yacht Charter - BIOGRAPHY
Mark Cameron, General Manager, Ardfern Yacht Centre - BIOGRAPHY
Jamie Hogan, Managing Director, Inverness & Caley Marinas - BIOGRAPHY
Alasdair Burns, Director, We Do Fruition (former Director of Marketing at Scottish Canals)
Kirsten Henderson, Business Development Manager, Tarbert Harbour Authority
Glenn Porter, Director, Ocean Sailing Scotland - BIOGRAPHY

Our History

Sail Scotland was originally set up in 1994 by the local enterprise network and based on the following objective: “To provide improved marketing and additional promotional opportunities for members of the marine industry throughout Scotland, by co-ordinating joint campaigns, particularly in markets previously beyond the financial capabilities of the majority of trade members”.

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