Thistle Award for Sail Scotland

Date published: 26 November 2016

Congratulations to our CEO, Daniel Steel, on winning the Ambassador award at this year's Scottish Thistle Awards Regional Final in Glasgow.

The Scottish Thistle Awards have been recognised as the tourism industry's equivalent of the Oscars for more than 20 years. The awards acknowledge hard working businesses and individuals who dedicate their working lives to the vibrant Scottish industry employing more than 200,000 people across the country.

Thistles Group

Sail Scotland CEO, Daniel Steel has become the face of Scotland's Marine Tourism industry around the world since assuming the role 2013. This year in recognition of his efforts Daniel won the West Region Ambassador award amidst stiff competition from other nominees, James Danway of Biggar & Upper Clydeside Museum and Karen Donnelly of Love Loch Lomond.

Following the award ceremony Daniel commented:

"I am honoured and humbled to receive the Ambassador Award. I spend a lot of time talking directly to potential visitors across the world and their passion for exploring our coasts and waterways reminds me regularly why Scotland is so very special.... they are our real ambassadors. This is thanks to the dedication of our industry Board who volunteer their time and to our members who are constantly innovating and making Scotland a world class destination for sailing and boating"

Daniel now progresses to the national final in Edinburgh in March 2017 and we wish him the best of luck. However before then he will be taking Sail Scotland on the road attending Boat Shows around Europe, visiting countries including Netherlands and Sweden and Holland, promoting what Scotland has to offer as a marine tourism destination of first choice.